ACNE
ACNE - Ambition to Create Novel Expressions - are the minimalist Swedish outfit that create a lot more than just clothing. Between designing furniture, kids toys and internet games, to advertisements and graphic design projects, they have also found time to publish their own magazine, Acne Paper, perhaps the main reason they decline to advertise in other fashion publications. This hints at the ethos of the fashion collective; their smart yet personal design aesthetic literally speaks for itself. We are very pleased to announce that from Autumn/Winter 2011-12 Acne will be available to our customers.
Started in 1996, the company sent out 100 pairs of jeans to family and friends and after receiving numerous requests for more denim with the distinctive red stitching, they launched their first collection in 1998 and have showed collections twice yearly ever since.
Jonny Johansson, Acne's Creative Director, aims to make clothes that 'together create a strong, modern and considered statement' - in other words, 'the coolest wardrobe'. And yes, it probably is. The latest womenswear collection is an assortment of fabrics; chiffon, leather, metallic patchwork and of course denim; always the Acne staple.
They’ve added lighter fabrics and more colour to their usual androgynous aesthetic with blush pink, mustard, olive, gold and cobalt blues. The collection heavily featured asymmetric biker jackets, square metallic tops, smart tailoring, deconstructed jumpsuits and flowing chiffon skirts.
It’s no wonder the Acne Paper counts Carine Roitfeld and Azzedine Alaïa amongst their contributors: effortlessly stylish, the understated and adaptable nature of their designs is the reason Acne will not lose its cool anytime soon.
(text - Ruby L.B.)
